Embedded in
the Pursuit of
Excellence.
BRANDING
UI DESIGN
ART DIRECTION
STORYBOARDING
COPYWRITING
MOTION GRAPHICS
Credits - FYi Design owners, Tom Routh and Susanna Bergstrom kept the brand train on the rails while Nick Simmons provided guidance and project management. Creative direction, branding, UI/UX, studio photography, and storyboard illustration provided by Toby Grubb. Cohaesive branding, motion design and photography also captured by Kevin Evans. Website development by the dueling Jespers from Two22 near Stockholm, Sweden. 3D Rendering and animation by Blaine Kitzke and Brian Smith at Minimal Massive. Cinematography, editiing, sound design and color by Sherpas Cinema out of Whistler, BC. Project managed by Kirsten Blair & Jodi Glover-Thiel.
While you might not recognize the brand name, Cohæsive™ products are literally under your nose.
Their cord management hardware exists on premium outerwear products from Burton, Black Diamond, Arcteryx, Moncler, Patagonia, and Prada. The system enables wearable integration of all sorts.
We were asked to rebrand to alleviate confusion. Early design executions integrated the functional logo or "grip icon" into the wordmark, with the intent to create more seamless brand awareness. Later rounds were simplified and a grid system was employed to allude to the softgoods design trade.
The website, simple in appearance, smooth in action and efficient under the hood, mirrored the Cohaesive Component System, in essence.
We visited their mother company, FYi Design, in Pemberton, British Columbia and will be releasing their new digital presence in the near future. We directed the spot below with the help of Sherpas Cinema in Whistler.
