We are This®Studio.
Playful collaborators thoughtfully crafting
global brands and iconic digital experiences.

We leverage design, technology, and empathy
to transform cultural and brand needs
into modern business drivers.

Creative Inception
Qual & Quant Research
Brand Strategy & Positioning
Communications & Messaging

Creative Execution
Brand Identity & Guidelines
Product Vision Guidance
Retail & Environmental Design
Campaign & Media Development
Art, Photo, Video Direction
Interface & Experience Design
Website Development
Packaging Design
Content Creation

We work with visionary brands who seek
to prolong and protect access to nature
and propel human activity.

We sherpa brands through complicated processes
to operationalize their dreams. We seek partners
who are equally obsessed with the final product
and who believe in collaboration at their core.

We wield a multidisciplinary core of six with +40 international collaborators.
Our business model is designed to address typical pitfalls and avoid the overhead
of large-scale agencies. We scale with ease to accommodate your wildest
aspirations and loftiest financial goals, making our services more curated,
more effective, and longer-lasting. We know that good design paves
the way to happiness, and occasionally, early retirement.

This is gonna be great.

Follow us @this on Instagram.

4231 N Interstate Avenue
Portland, Oregon 97217

Drop us a line.

Leading EV Drivers
Down the Road
Less Travelled.

10_2021

Credits - Thanks to Eugénie Frerichs, Anastasia McKendrick, Makailynn Clark, and the collective team at Rivian for collaborating. All hands on deck Creative Direction, Design and Production by Denis Kegler, Toby Grubb, Adam Bagerski and Kevin Evans. Copywriting by David "Evil" Neevel. Print production and engineering by Forge. Project Management and Production by Jodi Glover Thiel, Genna Osborne and Lara Hart. Event Flow and Production by Julina Grace/Fun is Fun Studio.

Tacos on the SnowPeak Camp Kitchen, backing up 45° inclines on the Adventure Track, giggling through acceleration tests and conducting fruitful consumer interviews - Rivian's FirstMile program set the stage for first drives with preorder holders in Normal, IL.

This experience provides the opportunity to see, touch and learn about our vehicles up close, as well as the chance to drive them in select locations around the country. We helped them host a group of new drivers to meet the team and kick up some dirt in the R1T.

We designed eco-friendly signage to guide enthusiasts through their experience both in the exploratory campus and the drive course. Large display cases held everything from design team inspiration to accessories. Four sheds arranged to emulate Rivian's compass logo, contained charging exhibits, color palette research, and dozens of familiar sporting goods & roadtirp must haves to test the R1T's storage capacity.

Handing over the keys (or key-carabiner in this case) to enable guests to experience a drive like never before wasn't the only reward. Rivian's entire events, marketing and manufacturing teams, got to witness the joy in firsthand reactions and gain valuable feedback. The next stop is Santa Clarita, CA. We'll look forward to being passed by the R1T out on the open road.

The Highest Echelon
of Competitive
Snowboarding.

LAUNCH SITE

CREATIVE DIRECTION
BRAND DESIGN
BRAND STRATEGY
APPAREL DESIGN
PRODUCT DESIGN
BROADCAST DESIGN
UI DESIGN
UX STRATEGY

01_2021

Credits - Travis Rice, the Great Manifester, and a sprawling cast of hardworking visionaries - including our old friend and COO, Liam Griffin, CEO Carter Westfall, and legend Circe Wallace guided this project forward. Toby Grubb handled the brand strategy, product design, and digital creative direction. Digital creation of the Event Randomizer by Tyler McRobert. Brand design by Kevin Evans, Denis Kegler, Adam Bagerski, and Toby Grubb. Nick Koldenhoven, John Rodosky, Uncle Toads, and Raw Motion were responsible for all motion and broadcast. Minimal Massive rendered the initial 3D concepts. Special thanks to Elise Timothy and Matt Bluher at Backcountry.com for bringing the product to life. Random shouts to Pat Moore, Selema Masekela, T-Bird, Brantley, JP, TimZim, and an endless list of wonderful human beings for their amazing contributions.

We are This®Studio.Playful collaborators thoughtfully crafting global brands and iconic digital experiences.

We leverage design, technology, and empathy to transform cultural and brand needs into modern business drivers.

We work with visionary brands who seek to prolong and protect access to nature and propel human activity.

We sherpa brands through complicated processes to operationalize their dreams. We seek partners who are equally obsessed with the final product and who believe in collaboration at their core.