Schoolhouse is a high-quality, homegoods brand that prides itself on the creation of the modern day heirloom. From lighting and furniture to analog clocks, art, and domestic utility goods, Schoolhouse finds inspiration from an innate affection with the past—believing something worth owning now is worth owning forever.

With the establishment of an East Coast headquarters, Schoolhouse needed help defining a localization plan for Pittsburgh (PGH) and the re-alignment of their overall brand strategy. Looking deep into PGH and the East Liberty neighborhood, we found symmetry and insights within the people and neighborhood that mirrored and influenced Schoolhouse's expansion.