Branding
UI/UX

Tucked into the lovely formal gardens of the meticulously restored Mediterranean Revival villa at Commodore Perry Estate, Lutie’s feels at once utterly familiar and like no place you’ve ever been—as if falling out of time into a space you know intimately.

Designed as an unexpected urban sanctuary, you can linger over regional heritage cuisine, bask in the veritable rain forest of plants, and enjoy a refreshing cocktail while taking in the pastoral setting. We partnered with Ken Fulk to bring this Auberge Resort restaurant into limelight. Its prestigious chefs have Michelin-starred kitchens on their résumés, Lutie’s has been getting the kind of fanatical attention that Texans normally devote to our best barbecue joints. Reservations are so scarce that the truly desperate are making them online at midnight three months in advance, the instant a new batch becomes available.

Credits - Thanks to the teams at Auberge Resorts and Ken Fulk for their support. Concept development, typography and brand positioning by Toby Grubb. Project management, strategy and copywriting by Maya Attar Massad. All Brand design and imagery by Jodie Beechem. Interior Design by Ken Fulk. Photography beautifully shot by Jody Horton.

©2026 This.design