This® is an independent design studio with a decade of experience providing brand strategy, design systems, and campaign production.

Forged in friendship™
by Denis Kegler
& Toby Grubb.

We leverage art, technology, and empathy to transform cultural and brand needs into modern business drivers.


Creative Inception

Qual & Quant Research

Brand Strategy & Positioning

Communications & Messaging

Creative Execution

Brand Identity & Guidelines

Retail & Environmental Design

Campaign & Media Development

Art, Photo, Video Direction & Creation

Interface & Experience Design

Website Development

Packaging Design

Clients

We work with visionary brands who seek to prolong and protect access to nature and propel human activity. 

Industries

We primarily serve the Outdoor, Hospitality, Fashion, Technology, Sustainability, and Automotive Industries.

How we do it

We sherpa brands through complicated processes to operationalize their dreams.  We seek partners who are equally obsessed with the final product and who believe in collaboration at their core.

We wield a multidisciplinary core of six with +40 international collaborators. Our business model is designed to address typical pitfalls and avoid the overhead of large-scale agencies. We scale with ease to accommodate your wildest aspirations and loftiest financial goals, making our services more curated, more effective, and longer-lasting. We know that good design paves the way to happiness, and occasionally, early retirement.

This is gonna be great.
Follow us @this on Instagram.

Hood River & Portland, Oregon

©2026 This.design