We are This®Studio.
Playful collaborators thoughtfully crafting
global brands and iconic digital experiences.

We leverage design, technology, and empathy
to transform cultural and brand needs
into modern business drivers.

Creative Inception
Qual & Quant Research
Brand Strategy & Positioning
Communications & Messaging

Creative Execution
Brand Identity & Guidelines
Product Vision Guidance
Retail & Environmental Design
Campaign & Media Development
Art, Photo, Video Direction
Interface & Experience Design
Website Development
Packaging Design
Content Creation

We work with visionary brands who seek
to prolong and protect access to nature
and propel human activity.

We sherpa brands through complicated processes
to operationalize their dreams. We seek partners
who are equally obsessed with the final product
and who believe in collaboration at their core.

We wield a multidisciplinary core of six with +40 international collaborators.
Our business model is designed to address typical pitfalls and avoid the overhead
of large-scale agencies. We scale with ease to accommodate your wildest
aspirations and loftiest financial goals, making our services more curated,
more effective, and longer-lasting. We know that good design paves
the way to happiness, and occasionally, early retirement.

This is gonna be great.

Follow us @this on Instagram.

4231 N Interstate Avenue
Portland, Oregon 97217

Drop us a line.

Providing a
20-20 Creative
Vision for Burton's
Goggle Brand.

ART DIRECTION
BRANDING
NAMING
PHOTOGRAPHY

10_2018

Credits - Mark Wakeling, Hillary Van Hauer and the entire Anon team. Creative Direction and Photography by Toby Grubb. Brand work and Goggle Lens identity by Jodie Beechem. Managed and strategically lead by Maya Massad.

Anon was created in 2001. In the beginning, Burton's 'anonymous' brand was not a hollow promise, but products built on a platform of true innovation.

Anon evolved through an undying commitment to their cornerstone principles: premium materials, adaptive face fit, optical purity, and above all, function first. Their recent industry-changing designs: Magnatech and Wavecell are evidence of that fact. We felt this year was the perfect time to reflect on the brand's foundational roots. As they say, hindsight is 2020.

Anon is relentless in it’s pursuit of purposeful innovation. We named and branded their lens technology, Percieve, which removes chromatic aberrations, enhancing contrast and removing noise. Our art direction intended to do the same.

Reflecting the angles of Anon's existing logo, we created a mark that felt unique, while firmly planted in the brand's visual center.

The resulting brand platform echoes the brand’s core principles and exemplifies future aspirations. It guides their mission to enhance the on-mountain experience with products that provide elevated style and function.

Branding a Firm with

Their Head in the Clouds.

LAUNCH SITE

BRAND DESIGN
ART DIRECTION
PHOTOGRAPHY
SOCIAL STRATEGY
UX STRATEGY
UI DESIGN
DEVELOPMENT

09_2017

Thanks to - Jeff Kovel, Brent Grubb, Stephen Miller, Adrienne McClellan, Brenda Munson, and Alexis Ho for their dedication to elevating the Skylab Brand. Creative Direction, UX and UI by Toby Grubb. Typographic genius and design assistance from Adam Bagerski and Kylie Freeman. Animation by Kevin Evans. Strategy and production by Jodi Glover Thiel. Web development by Brandon Kitajchuk.

We are This®Studio.Playful collaborators thoughtfully crafting global brands and iconic digital experiences.

We leverage design, technology, and empathy to transform cultural and brand needs into modern business drivers.

We work with visionary brands who seek to prolong and protect access to nature and propel human activity.

We sherpa brands through complicated processes to operationalize their dreams. We seek partners who are equally obsessed with the final product and who believe in collaboration at their core.