Helping
Businesses Find
Their True North.
ART DIRECTION
BRAND STRATEGY
BRAND DESIGN
EVENT DESIGN
UX STRATEGY
UI DESIGN
Credits - Our client partners, Sheehan Lake, Chris Kave, Dannah Beauregard & Christian Connelly worked directly with Toby Grubb, who provided Creative Direction, Design & Development. Brian Swarthout, Travis Barron and Matthew Locascio lent their brand expertise. Lynsey Oetinger managed the web design portion of the project, with Alex Bogartz assisting in the site development. Alexandria Cummings sourced all collateral materials from Brown Printing. Ekiah Pickett at Project Thirteen provided the tradeshow buildouts. A special thanks to Tor Even Mathisen for the aurora borealis footage and Rick Levinson for the epic mountain shots.
We went back to our roots and discovered Burlington, Vermont has more going on than snowboards and jam bands. Aurora North, a software company from Burlington, Vermont, builds simple tools for complex businesses. We brought their brand to life through identity, UI/UX and environmental design.
"When I was 7, I got the Michael Jackson Thriller album on cassette. I walked up the street to see my friends with the tape in my jean jacket pocket - feeling pretty f'ing cool. The new business cards and branding make me feel the exact same way!”
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Sheehan Lake, CTO
Aurora North's collateral spans pixels, print, and polyblends. We leveraged dynamic color applications like 3M reflective plastisols, diffraction edge painting, and authored an undulating footer in javascript to visually connect all elements of the brand to its northbound namesake. The Aurora North color palette is simple, distinctive and brightly reminiscent of Lake Champlain sunsets.
We sought to streamline legal practices and usability with a product suite called PracticeLink, a tool they conceptualized that integrates thousands of documents, dockets, and exchanges in a single, customizable platform. Through this complete rebrand, Aurora North has seen a noticeable uptick in employee pride and increased global interest in their suite and services.
