Branding
Brand Strategy
UI/UX
Product Design

Emery embodies the creative tension that sets Minneapolis apart. The cold, cement cityscape gives way to woodgrain and midribs in leafy flora, generating a warmth that is both provoking and intriguing.

The Midland National Bank building has always been that of a beacon for the community—a source of pride where all could experience welcome and innovative service. Newly acquired by KHP Capital Partners, the building’s modern identity as a hotel was being reimagined. Our ask was to develop a concept, identity, and experience that embodied global sensibilities while being locally connected.

Credits - Thanks to the teams at KHP Capital & Davidson Hotels for investing in us. Concept development and brand positioning by Adam Bagerski and Jodi Glover Thiel. Creative direction and naming by Denis Kegler. Design by Tyler McRobert. Copywriting and production by Jodi Glover Thiel. Photography by Kevin Evans. Exterior art by the color and shapes department at Struggle Inc. Interior design, direction, and buildout by Studio Mai

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