Parallel to our broader brand strategy for the famous Grand Hotel, the pool underwent a $10 million renovation to elevate the guest experience while preserving its signature hourglass silhouette. This® was commissioned to design a visual identity and language for the Esther Williams Pool that honors the swimmer’s enduring legacy and the storied glamour of 1940s Hollywood.
Credits - Thanks to the teams at KHP Capital, The Grand Hotel & Davidson Hotels for investing in us. Brand Strategy and Creative Direction by Denis Kegler. Art Direction and Design by Kevin Evans.
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