Branding
Art Direction

Situated on the edge of the historic Grand Hotel on Mackinac Island, The Esther Williams Pool is a cinematic landmark. The iconic hourglass-shaped pool was named after the actress and competitive swimmer who starred in the 1947 film This Time for Keeps, shot on location at the hotel.

Parallel to our broader brand strategy for the famous Grand Hotel, the pool underwent a $10 million renovation to elevate the guest experience while preserving its signature hourglass silhouette. This® was commissioned to design a visual identity and language for the Esther Williams Pool that honors the swimmer’s enduring legacy and the storied glamour of 1940s Hollywood.

Credits - Thanks to the teams at KHP Capital, The Grand Hotel & Davidson Hotels for investing in us. Brand Strategy and Creative Direction by Denis Kegler. Art Direction and Design by Kevin Evans.

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