'Circularity in Design' is a system that makes the most of materials by using and reusing them at their highest potential. Nike’s Circular Design project, inclusive of three key workstreams detailed in this case study, aims to be a guide for designers across disciplines and industries to create products that last longer and are designed with the end in mind.
It explores 10 circular design principles, from waste avoidance to circular packaging. In part, circularity is helping Nike on its Move To Zero, Nike’s journey toward zero carbon and zero waste. Our charge was to inspire and educate designers and makers to create with the end in mind by exploring a visual center that inspired an entire movement for years to come.
Credits - The Circular Design Guide concept was originally developed by the Nike Global Sustainability Team. Account strategy, research, and interviews conducted by Jodi Glover-Thiel. UI design, development, and scans from the brilliant mind of Tyler McRobert. Creative direction and photography provided by Toby Grubb with input from the Nike Brand Team. Videos shot and edited by Austin Will and Jess Gibson. More work available upon request.
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This® embodies the essence of partnership. From aligning creative strategy with our visual center to brainstorming each detail as we worked through execution, they always show passion for the highest quality outcome and flexibility given tight deadlines. I felt their desire for mutual success along the entire journey and am thrilled with the results.
Erica Swanson
Senior Director, Nike Sustainable Product
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In the time I've worked in Sustainability at Nike, the work This® produced is the coolest. The team partnered with experts and designers to define what circularity means for the fashion industry and to create a guide for how to put it in practice. Now, I appreciate the intent of designers and makers in creating products that reduce our impact on the environment. Thank you for making This® a reality.
Tieneke van Lonkhuyzen
Director, Nike Strategic Initiatives, Arc'teryx
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