We are This®Studio.
Playful collaborators thoughtfully crafting
global brands and iconic digital experiences.

We leverage design, technology, and empathy
to transform cultural and brand needs
into modern business drivers.

Creative Inception
Qual & Quant Research
Brand Strategy & Positioning
Communications & Messaging

Creative Execution
Brand Identity & Guidelines
Product Vision Guidance
Retail & Environmental Design
Campaign & Media Development
Art, Photo, Video Direction
Interface & Experience Design
Website Development
Packaging Design
Content Creation

We work with visionary brands who seek
to prolong and protect access to nature
and propel human activity.

We sherpa brands through complicated processes
to operationalize their dreams. We seek partners
who are equally obsessed with the final product
and who believe in collaboration at their core.

We wield a multidisciplinary core of six with +40 international collaborators.
Our business model is designed to address typical pitfalls and avoid the overhead
of large-scale agencies. We scale with ease to accommodate your wildest
aspirations and loftiest financial goals, making our services more curated,
more effective, and longer-lasting. We know that good design paves
the way to happiness, and occasionally, early retirement.

This is gonna be great.

Follow us @this on Instagram.

4231 N Interstate Avenue
Portland, Oregon 97217

Drop us a line.

Engaging
Fully Charged
Enthusiasts.

SOCIAL STRATEGY
CREATIVE DIRECTION
DESIGN
MOTION
PRODUCTION

Credits - Thanks to Eugénie Frerichs, Jennifer Warnick, and the entire social team at Rivian for collaborating. Strategy and Creative Direction, by Denis Kegler, with strategic support by Toby Grubb. All Design, Motion and Production by Kevin Evans. This project was managed by Ash Hester.

Creating Sustainable Social Engagement.

As the 2022 MotorTrend Truck of the Year, Rivian's R1T fans are eager to learn more. The challenge we faced was how to best leverage the brand's social platforms to further cultural connections, educate, and encourage participation. The Rivian social team invited us to partner with them to accelerate creativity and production to keep up with demand.

Rivian Social - This Design - Portland OR

In collaboration with Rivian’s social and content teams, we helped evolve and extend their digital presence. The result of our 6-month engagement was astounding. We increased overall impressions and followers across all social media channels through unpaid, organic media.

The goal was to create content that reflects Rivian's values of sustainability, inclusion, and gathering around a shared mission 'to keep the world #adventurousforever'. Our content strategy provided our audience targeted, consumable, and on-brand content. More quality content means consumers will be more engaged in the brand, the product, and their purpose.

Prompting
a Phaseshift
into the Dirt.

LAUNCH SITE

CREATIVE DIRECTION
BRAND DESIGN
BRAND STRATEGY
APPAREL DESIGN
PRODUCT DESIGN
BROADCAST DESIGN
UI DESIGN
UX STRATEGY

09_2022

Thanks to the exec team - Todd Barber Founder, Travis Rice Visionary, Liam Griffin, CEO Carter Westfall, and Lead Investor Micheal Schwab. Ash Hester managed the project with her Asana katana. Toby Grubb provided the a vision for the brand, product design, and digital creative direction. Branding and motion design by Kevin Evans, with event production design assistance from Emogene Bidegain. The diligent team at Freeride Entertainment and Nick Koldenhoven were responsible for all broadcast media. Minimal Massive rendered the 3D NFT, while Jess Mudgett illustrated the featured artwork. Thanks to Tiff Santini and Joe Bland for the content strategy and social takedowns. Huge thank you to Brian Spitz, Mintwerx, and Vivid Labs for their technical expertise in the NFT campaign execution. Web development was man handled by Jared Darr.

We are This®Studio.Playful collaborators thoughtfully crafting global brands and iconic digital experiences.

We leverage design, technology, and empathy to transform cultural and brand needs into modern business drivers.

We work with visionary brands who seek to prolong and protect access to nature and propel human activity.

We sherpa brands through complicated processes to operationalize their dreams. We seek partners who are equally obsessed with the final product and who believe in collaboration at their core.