Skylab Architecture engaged us to hone their story, articulate it across all touchpoints, and strategically share it with audiences beyond their immediate industry. A lean strategic approach established guiding personas, each with a unique driver that informed tailored messaging and social strategy, and proved that an unapologetic stance was the best way forward. 

'Reveal the Unseen' became the rally cry. Our charge was to articulate the implied aspects of their work and a clear design perspective across their digital and social presence. Inspired by their physical work, we leveraged structure and repetition in negative letterforms to build out hundreds of logo iterations. Subtle adjustments to a variety of contemporary typefaces resulted in a timeless, custom wordmark.