We are This®Studio.
Playful collaborators thoughtfully crafting
global brands and iconic digital experiences.

We leverage design, technology, and empathy
to transform cultural and brand needs
into modern business drivers.

Creative Inception
Qual & Quant Research
Brand Strategy & Positioning
Communications & Messaging

Creative Execution
Brand Identity & Guidelines
Product Vision Guidance
Retail & Environmental Design
Campaign & Media Development
Art, Photo, Video Direction
Interface & Experience Design
Website Development
Packaging Design
Content Creation

We work with visionary brands who seek
to prolong and protect access to nature
and propel human activity.

We sherpa brands through complicated processes
to operationalize their dreams. We seek partners
who are equally obsessed with the final product
and who believe in collaboration at their core.

We wield a multidisciplinary core of six with +40 international collaborators.
Our business model is designed to address typical pitfalls and avoid the overhead
of large-scale agencies. We scale with ease to accommodate your wildest
aspirations and loftiest financial goals, making our services more curated,
more effective, and longer-lasting. We know that good design paves
the way to happiness, and occasionally, early retirement.

This is gonna be great.

Follow us @this on Instagram.

4231 N Interstate Avenue
Portland, Oregon 97217

Drop us a line.

One Step Closer
to a Circularly
Designed Future.

IDENTITY
BRAND DESIGN
MESSAGING
CAMPAIGN
VIDEO CONTENT
STOP MOTION

03_2021

Credits - Thanks to Lyndsey Lee Faulkner, Sarah Carter, Erika Gabrielli, Rhea Cortado and the collective team at Teva for collaborating. Creative direction and production by Denis Kegler. Editing and animation by Unlimited Time Only. Design and Stop Motion by Kevin Evans. Copywriting by Kalle Crafton. Sound Design by Chip Sloan. And, the music by Hector J Guerra. Special thanks to the Teva Explorer Collective: Johnie Gall, Tara Rock, Ron Griswell & Leah Thomas.

00:0000:00

New Life for Old Soles

TevaForever is a partnership with recycling leader TerraCycle®, dedicated to giving well-worn Teva sandals a new life. The program offers consumers the opportunity to recycle their sandals while preserving the environment. Teva's vision is to create new sandals from old ones, closing the circle of production. Every pair sent in and recycled helps them get closer to their ultimate goal.

We had the pleasure of working alongside sustainability advocates and environmentalists to discuss firsthand what the TevaForever program means to them and why it’s crucial to join the cause. Through interviews, content creation, and animation, we created a series of vignettes to educate and inspire consumers to participate in the program. Sustainability is a collaborative pursuit, and to become fully circular, we can only do it with the help of the Teva family.

00:0000:00

“I’ve had my sandals for so long and I put them through a lot. So, once they’ve served their purpose the TevaForever recycling program is a really cool way to honor them with new life instead of just sending them to a landfill.”

- @dirtbagdarling Johnie Gall

Less Plastic, More Freedom

All Teva polyester straps are now made from 100% recycled plastic, reducing their impact so that future generations are free to explore the wild world around them. This campaign educates our consumers about the technical process of recycling plastic bottles into sandal straps. Our creative approach is to take something technical and to view it through a relatable and fun lens.

Camapign successes:

Teva has diverted over 40.2 million plastic bottles since 2020, over 1.5 million pounds of plastic from landfills.

Fitness for All,

Strength in Numbers.

NAMING
ART DIRECTION
BRAND DESIGN
BRAND STRATEGY
COPYWRITING
UX STRATEGY
UI DESIGN
STORYBOARDING
MOTION DESIGN
RETAIL DESIGN

12_2018

Credits - Owner Aly Orady cast an innovative vision while Nate Bosshard lent target market insights and kept client-sided details moving. Toby Grubb handled brand and digital creative direction, collaborating with Tonal’s Product team, Sarah Lewis, Sumner Paine and Rachel Lee on UX strategy. Tyler McRobert and Kyle Mac iterated on countless approaches to the Trainer’s UI. Kevin Evans lent design support and photoshop brilliance throughout. Denis Kegler established art direction for the video and retail efforts, collaborating closely with Ryan Vance and Kelly Savage. Jodi Glover Thiel crafted overarching strategy and guided production. Copywriting was a joint effort by Mike Houston, Adam Bagerski, Nate Bosshard and Toby Grubb.

We are This®Studio.Playful collaborators thoughtfully crafting global brands and iconic digital experiences.

We leverage design, technology, and empathy to transform cultural and brand needs into modern business drivers.

We work with visionary brands who seek to prolong and protect access to nature and propel human activity.

We sherpa brands through complicated processes to operationalize their dreams. We seek partners who are equally obsessed with the final product and who believe in collaboration at their core.