We are This®Studio.
Playful collaborators thoughtfully crafting
global brands and iconic digital experiences.

We leverage design, technology, and empathy
to transform cultural and brand needs
into modern business drivers.

  • Creative Inception
  • Qual & Quant Research
  • Brand Strategy & Positioning
  • Communications & Messaging

  • Creative Execution
  • Brand Identity & Guidelines
  • Product Vision Guidance
  • Retail & Environmental Design
  • Campaign & Media Development
  • Art, Photo, Video Direction
  • Interface & Experience Design
  • Website Development
  • Packaging Design
  • Content Creation

We work with visionary brands who seek
to prolong and protect access to nature
and propel human activity. 

This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR
This Design | Portland, OR

We sherpa brands through complicated processes
to operationalize their dreams.  We seek partners
who are equally obsessed with the final product
and who believe in collaboration at their core.

We wield a multidisciplinary core of six with +40 international collaborators.
Our business model is designed to address typical pitfalls and avoid the overhead
of large-scale agencies. We scale with ease to accommodate your wildest
aspirations and loftiest financial goals, making our services more curated,
more effective, and longer-lasting. We know that good design paves
the way to happiness, and occasionally, early retirement.

This is gonna be great.

Follow us @this on Instagram.

4231 N Interstate Avenue
Portland, Oregon 97217

Rise Above the

Clutter of Venture Capital.

ART DIRECTION
BRAND DESIGN
BRAND STRATEGY
COPYWRITING
PHOTOGRAPHY
UI DESIGN
DEVELOPMENT

08_2016

Credits - Creative Direction provided by Denis Kegler. Logo design and animation by Brian Swarthout and Kevin Evans. Dev assistance from the intrepid Brandon Kitajchuk. Ui Design and Photography by Toby Grubb with image support from Nathan Weyland, Doug Ellis, and Adam Moran. Project Managed by Annie Gilbert and Jodi Glover-Thiel.

Upside Partnership believes in people over mere opportunities. Every company founder backed by principal, Kent Goldman, becomes a partner in the fund.

By forging a community, members understand each other's challenges and successes and leverage collective knowledge. While not unheard of, this approach remains very unique in this investment space, we had to create a mark that reflected how the collective supported itself while expressing boundless creativity in its pursuits:
The 'boundless box' logo is comprised of a U and P character.

Upside 
Partnership - This Design - Portland OR
Upside 
Partnership - This Design - Portland OR

Upside Partnership’s color palette is restrained and confident. The colors represent the spirit of the brand and the strength of its family of founders.

Upside 
Partnership - This Design - Portland OR
Upside 
Partnership - This Design - Portland OR

BRAND PILLARS

We are a collective partnership.
We believe in conscious engagement.
We form foundational commitments.
We provide trusted counsel.
We collaborate with decisive humility.

Upside 
Partnership - This Design - Portland OR
Upside 
Partnership - This Design - Portland OR

 Aurora  North

Helping

Businesses Find

Their True North.

ART DIRECTION
BRAND STRATEGY
BRAND DESIGN
EVENT DESIGN
UX STRATEGY
UI DESIGN

07_2016

Credits - Our client partners, Sheehan Lake, Chris Kave, Dannah Beauregard & Christian Connelly worked directly with Toby Grubb, who provided Creative Direction, Design & Development. Brian Swarthout, Travis Barron and Matthew Locascio lent their brand expertise. Lynsey Oetinger managed the web design portion of the project, with Alex Bogartz assisting in the site development. Alexandria Cummings sourced all collateral materials from Brown Printing. Ekiah Pickett at Project Thirteen provided the tradeshow buildouts. A special thanks to Tor Even Mathisen for the aurora borealis footage and Rick Levinson for the epic mountain shots.