
Rise Above the
Clutter of Venture Capital.
ART DIRECTION
BRAND DESIGN
BRAND STRATEGY
COPYWRITING
PHOTOGRAPHY
UI DESIGN
DEVELOPMENT
Credits - Creative Direction provided by Denis Kegler. Logo design and animation by Brian Swarthout and Kevin Evans. Dev assistance from the intrepid Brandon Kitajchuk. Ui Design and Photography by Toby Grubb with image support from Nathan Weyland, Doug Ellis, and Adam Moran. Project Managed by Annie Gilbert and Jodi Glover-Thiel.
Upside Partnership believes in people over mere opportunities. Every company founder backed by principal, Kent Goldman, becomes a partner in the fund.
By forging a community, members understand each other's challenges and successes and leverage collective knowledge. While not unheard of, this approach remains very unique in this investment space, we had to create a mark that reflected how the collective supported itself while expressing boundless creativity in its pursuits:
The 'boundless box' logo is comprised of a U and P character.


Upside Partnership’s color palette is restrained and confident. The colors represent the spirit of the brand and the strength of its family of founders.


BRAND PILLARS
We are a collective partnership.
We believe in conscious engagement.
We form foundational commitments.
We provide trusted counsel.
We collaborate with decisive humility.

