Design Flavored
Trivia for Portland
Design Week.
ART DIRECTION
BRAND DESIGN
SOCIAL STRATEGY
UI DESIGN
DEVELOPMENT
PHOTOGRAPHY
EVENT PLANNING
Credits - This was an all-hands studio project. Creative direction and production by Denis Kegler. Project lead and design by Kylie Freeman. Design support from Toby Grubb, Kevin Evans, Tyler McRobertToby Grubb, Kevin Evans, Tyler McRobert and Joe Carolino. Photography by Kevin Evans and Tyler McRobert. Hosted by Toby Grubb and Kylie Freeman. Custom audio and live DJing by Forest Pond and Never Home Music. Ground floor event staff Adam Bagerski, Jodi Glover Thiel and Joe Carolino. A special shout out to Tanner Goods and The Wayback for donating their space and prizes.
Inspired by classic game show energy, sound, and color, we recreated and recontextualized the game of trivia, and, post-play, turned the night into a full on dance party. Our goal was to create an event that was fresh, exciting, and 100% undeniable fun.
To promote ‘What’s This?’, we created a social media campaign and custom website that teased content with abstract statements and graphics. This intriguing approach encouraged viewers to ponder our unique trivia concepts, building anticipation for the event.
We created color-coded collateral and trivia kits that aligned with each round of play. The hand held loose-leaf format encouraged people to collaborate and get creative. Completed sheets became works of art and an expression of each team.
Using simple shapes and colors, we developed and designed an original visual round of trivia. Famous logos, products, movie posters, and album art were minimally represented, challenging pop culture knowledge and visual association skills. Our collaboration with Never Home Music paired music tracks with each visual design creating tantalizing hints and epic reveals.
