Going into the backcountry isn’t exiting the real world. It’s entering it. A world where outdoor enthusiasts can both express and find themselves. A world where all must respect the power of nature, because it takes more than physical skill to access the backcountry. BCA makes gear for sending it & returning safely.

We crafted the new wordmark, known as "The Acronym", and the A logo, called the MountainBolt, which represents an ‘open door into the backcountry’ and visually references BCA's first innovation: the Big Blue electronic transceiver. Guidelines and big backcountry ideas and expertise drove the project forward.

Credits - Thanks to our clients at the Elevate Outdoor Collective - John Colonna, Damon Morris, and Tim Swart. The project was account managed by Kirsten Blair. Brian Swarthout provided art direction, 3D renders, typography videos, wrote brand copy, and skillfully navigated a our largest Figma file to date. The Brandmark was designed by Kevin Evans, with contributions from Denis Kegler and Adam Bagerski. Kevin also illustrated and animated the line drawings. Toby Grubb handled the brand strategy and creative direction. Tom Monterosso provided insights and skillful copywriting. The digital hub was provided by Standards.site, with support by Hamish Smith.