In 2020, the world rediscovered its love of all things outdoors. As one of the most recognized and sought-after brands in the industry, Fox Racing was poised to grow exponentially.

At this threshold, they saw an opportunity to evolve, bringing forth a more cohesive, unified identity, built on the fundamentals of sustainability, product innovation, and excellence in sport. It was our job to bring this vision to life by solving three major challenges: unify and evolve the look and feel of the brand, create a robust and customized approach to sustainability, and reimagine the brand's approach to package design.

Credits - Sometimes we follow client work, other times we follow the people themselves. Our old pals from Specialized Chad Hilton and Dustin Ortiz. Sean Gorant stepped up on his first major project with the studio and single-handedly ushered the brand into a new aesthetic—providing design, typographical, and written eloquence. It was an all-hands effort on the brand design as Adam Bagerski, Denis Kegler, Toby Grubb, and Kevin Evans stepped in to provide guidance. Ash Hester, Conner Runia, and Liv Halfen have managed aspects of the partnership.