Giro Sport Design is committed to performance and innovation, creating products and practices that empower elite athletes to excel at the highest level.

Our challenge was to rebuild and reintroduce the Giro Sport Design brand in an ever-evolving industry, catering to a discerning and demanding consumer base. Despite fierce competition from a growing number of emerging brands, Giro consistently delivers exceptional value and groundbreaking innovation, solidifying its position while breaking away from the pack.

Credits - Special shout out to some of the finest at Giro Sport Design Chad Hilton, Dustin Ortiz, and Steven Kasprzyk. Creative and strategic leadership was provided by Denis Kegler and Toby Grubb while Sean Gorant and Kevin Evans collaborated on the Art Direction and Brand Design. Strategy and Consumer Insights by Eugénie Frerichs and Ren Walkenhorst. Toby Grubb and Kevin Evans shot the in-studio photography and Chad Chomlack captured the action images. All other action content capture belongs to brand partners.

Simultaneously, Team Visma and Team Canyon/Sram choose Giro Sports Design as official helmet sponsors.

The new Giro Sport Design branding becomes prevalent across global sporting events, like 2024 Paris, Olympics, Tour De France, Natural Selection, and the X Games.