Biff. Digger. Wipe Out. Yard Sale.
With so many colorful expressions for getting broke off, it's a blessing that D3O®’s iconic orange material protects you and the things you love from impact, vibration, and fatigue.
On racetracks, on ice, and even up in space, D3O® pushes the limits of engineering, so you can push the limits of what's possible. Our task was to rebuild and reintroduce a comprehensive B2B ingredient brand to a consumer-facing audience. D3O® partners with elite brands to create superior products, establishing itself as the go-to name in premier protection—one that delivers value and an undeniable subconscious advantage.
Credits
Thanks to our partners at D3O® - Kevin Franks, Stuart Sawyer, and Mostyn Thomas. The project was spearheaded by Denis Kegler and Toby Grubb. Sean Gorant, Kevin Evans, and Simone Gee collaborated on the Art Direction and Brand Design. Brian and Blaine at Minimal Massive contributed 3D Creative Production. Brand audio design and engineering by Th3rdsound. All action content capture belongs to brand partners.
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This® has great taste.
Working with them to transform the D3O® Brand was a stoke-fueled journey. They really listened, understood our world, and then delivered strategy and design that made us feel excited, proud, and inspired. We honestly couldn’t have done what we did without them."
- Kevin Franks, Senior VP of Marketing
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