Forecast is more than a prediction —
it's a declaration of intent. A signal of what's next in watersports, we built a brand driven by curiosity, creativity, and conviction.

The watersports innovator saw possibility in innovative and sustainable materials and paddled toward us to reimagine the brand identity. The new “ripple” logo represents the impact this brand and the technology will have on the industry, like a rock in a pond or a ping of sonar throughout the vast ocean.

Credits - Thanks to clients Bobby Riley, Russ Rowan, and Mike Cox for the opportunity. Creative direction provided by Denis Kegler. Brand Design by Toby Grubb. Design system provided by Kevin Evans. Project assistance provided by Conner Runia. Images of Chippa Wilson by John Respondek and Jackson Jones. 3D by the legendary Ben Barnhardt. All action and lifestyle content capture belongs to brand partners.

Forecast delivers high-performance product quivers for watermen and women — hand-shaped boards made in Sardinia, Italy and effortlessly styled apparel that feels better, rides harder, and leaves less behind. We gestured toward a digital presence that imbued the same bold and minimalist ideals.

“
From day one, the team at This® understood our ambition. What they delivered was not design—it was translation. They took something deeply personal and turned it into a world-class system across each critical touchpoint asked of them—executed with precision, restraint, and taste at the highest level.

More importantly, they’ve been true partners in the process. The kind you build with over time. The kind you trust when the stakes are real. And we’re just getting started.”

Bobby Riley 
CMO, Forecast & Soldier Ventures