LINE Skis has always been an industry darkhorse, a misfit. But they’re also the originators and the instigators. In this strategic brand exercise, we propelled the transitional team forward with confidence and rallied their accomplices to ride with us.

Through accessibility, diversity, and inclusion, we articulated ways to give access to spaces that typically don't support freeski. We urged them to continue to develop and feature the diversity in your team and find ways to make everyone feel at home with LINE. The strategic work and athlete workshop at Timberline Lodge culminated in a printed piece for each rider and member of the leadership team.