Nuna and Liberty London’s Fantasy Land collection merges Dutch engineering with storied floral exuberance of one of Britain's most beloved fabric houses. The result is a limited-edition capsule of premium baby gear dressed in hand-drawn tropical prints and storybook illustrations: whimsical without being precious, playful without sacrificing the craft that defines both brands.

This® was called upon to translate that magic into imagery — to find the visual register where a mother and child could inhabit this fantastical world naturally, as though they'd always belonged in it. That meant building every frame from the ground up: bespoke sets, considered props, a palette pulled straight from the prints, and a softness of direction that let the real moments breathe alongside the designed ones. The campaign had to feel as carefully made as the gear itself — and it did.

Credits - Thanks to our visionary and steadfast clients at Nuna — Alyson Pursell and Austin Hodges. The project was spearheaded by Denis Kegler. Jodi Glover-Thiel partnered on the heartfelt copywriting, while Rebecca Tanwen recited with the voice of an angel. Sean Gorant was the Art Direction and Brand Design lead. The content was captured by photographer, Ben Sellon, and Director of Videography, Jess Gibson. Set Design and props by the one and only Margo Latka. Content Production was handled with complete grace and professionalism via Conner Runia and Katie Sellon from Half Court Studio. All video post-production was provided by Jess Gibson.

We transformed the Fantasy Land illustration into a physical dreamscape. By scaling botanical elements and characters into oversized, hand-crafted papier-mâché props, we bridged the gap between illustration and installation.

Each custom piece was meticulously textured and color-matched to ensure the three-dimensional space remained a faithful extension of the brand's visual language.