Rivian, a brand defining sustainable electric adventure, sought to significantly accelerate its content output and refine its social presence.

Our partnership was focused on meeting the intense demand from R1T fans by generating targeted, value-driven content that clearly communicated Rivian's core mission and fostered deeper cultural connections across all digital platforms.

Credits - Thanks to Eugénie Frerichs, Jennifer Warnick, Jason Mott, Kim Johnson and the entire content and social teams at Rivian for collaborating. Strategy and Creative Direction by Denis Kegler and Toby Grubb, with production support by Conner Runia. All Design and Motion by Kevin Evans. Photography and DP credits: Kevin Evans, Toby Grubb, Zach Lewis, Jess Gibson, Tyler Malay, Gordon Klco, Jasen Bowes, Padraic O'Meara, and Matt Baker.