UI/UX
Art Direction
Content Production
Nearly a decade ago, RJ Scaringe dreamt of an electric vehicle unlike any other. Since then, it changed names, locations, and even major plans. And while some have become skeptical about its release, Rivian always remained focused on disruption, on being the startup that could dethrone major OEMS and taking on Big Oil.
In order to do so, they focused on doing the right things for the right reasons. We assisted the digital team in the release of their App and Gear shop. Timed perfectly for maximum cultural impact, they IPOed for $17.3 Billion with an initial market cap of $86 Billion.
Credits - Thanks to Shaun Harris, Eugénie Frerichs, Davy Rudolph, Makailynn Clark, Kyson Dana and the collective team at Rivian for collaborating. Creative Direction, Design, and Production by Denis Kegler, Toby Grubb, Adam Bagerski, and Kevin Evans. Animation by Unlimited Time Only. Copywriting by David "Evil" Neevel. Project Management by Jodi Glover-Thiel.
App Adventure Feed
If you are a Rivian owner, you possess the Rivian App - the infinite, digital owner's manual. The app enables access, educates on connectivity, provides service, support & roadside functions but also provides cultural insights and can even fine tune the perfect climate control. Our focus was the Adventure Feed and onboarding video, a collaboration with friends and genius animators, Unlimited Time Only.
Gear Shop
As new drivers and the eCurious visit the Gear Shop, they'll be met with unapologetic minimalism and a focus on beautifully curated products: Snowpeak mugs, Rivian branded t-shirts, the now-legendary camp kitchen, and the gear tunnel shuttle. Tepui rooftop tents designed to accompany the R1T, a field kit, and off-road recovery kit, the Rivian Wall Charger, and much more can be accessed through an easy-to-navigate classification system.
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This® is a small team with outsized capabilities, offering the quality of Large Digital Agencies but at a speed that fits a fast-moving startup. They were a huge breath of fresh air, providing "unsafe" creative stimulus that helped us break established patterns and deliver massive concept directions in a short period.
Kyson Dana
Associate Creative Director of Digital Brand
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