The Rivian First Mile program was conceived as a high-value, direct-experience event for preorder holders, translating the promise of the R1T into tangible performance in Normal, IL.

We structured the exploratory campus and drive course to guide enthusiasts through key product narratives, designing eco-friendly wayfinding and robust display exhibits that showcased everything from design inspiration to the vehicle's functional storage capacity.

Credits - Thanks to Eugénie Frerichs, Anastasia McKendrick, Makailynn Clark, and the collective team at Rivian for collaborating. All hands on deck Creative Direction, Design and Production by Denis Kegler, Toby Grubb, Adam Bagerski, and Kevin Evans. Copywriting by David "Evil" Neevel. Print production and engineering by Forge. Project Management and Production by Jodi Glover-Thiel, Genna Osborne and Lara Hart. Event Flow and Production by Julina Grace at Fun is Fun Studio.