Establishing an
Undisputed
Destination
for Fast.
CREATIVE DIRECTION
BRAND STRATEGY
BRAND DESIGN
PHOTOGRAPHY
Credits - Our amazing client team, Lance Smith, Lars Gange, Ara Finlayson, and Chris Yandell held it down in the Green Mountain state. Toby Grubb acted as creative director and shot the photos at VSC HQ. Denis Kegler provided design and project management assistance. Kevin Evans designed the wordmark.
Vermont SportsCar was founded in 1988 by Lance Smith, with a focus on restoring sports cars. But it was quickly clear that Lance’s passion was rallying and that his heart was set on loose and slightly questionable surfaces.
Vermont SportsCar has since become the premier rally car prep shop and race team management group in North America. Their state-of-the-art facility enables them to engineer, fabricate and test components, primarily for Subaru Motorsports and their hall of fame roster of drivers like Travis Pastrana, David Higgins, Bucky Lasek, Dave Mirra, and Brian Deegan. We challenged them to claim their rightful place in the industry and developed a confident brand to match.
Vermont SportsCar lives and breathes performance and that informs the way we thought about every consumer touchpoint, virtual and physical. All aspects of the Brand and digital user experience were to promote the pursuit of fast.
"The thoughtful and in-depth study of our business, resulting in an iconic mark and brand strategy for Vermont SportsCar, was truly remarkable. Our brand looks and feels like the future of Vermont SportCar — visible to the world."
.
LARS GANGE, COO
