Branding
Brand Strategy
Content Production

Vermont SportsCar was founded in 1988 by Lance Smith, with a focus on restoring sports cars. But it was quickly clear that Lance’s passion was rallying and that his heart was set on loose and slightly questionable surfaces. 

Vermont SportsCar has since become the premier rally car prep shop and race team management group in North America. We challenged them to claim their rightful place in the industry and developed a confident brand to match.

Credits - Our amazing client team, Lance Smith, Lars Gange, Ara Finlayson, and Chris Yandell held it down in the Green Mountain state. Toby Grubb acted as creative director and shot the photos at VSC HQ. Denis Kegler provided design and project management assistance. Kevin Evans designed the wordmark.

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