In 2006, former NASA award-winner Neal Saiki generated one of the greatest tipping points in EV and motorcycle culture. The ZERO electric motorcycle shifted from the realm of fantasy to a reality.

A decade later, Zero Motorcycles is the leading producer of EV bikes worldwide. Based out of Scotts Valley, California, Zero is present in all major markets and making significant waves in the powertrain industry. We partnered with them to tune the brand to match the product—innovative and unapologetic. Ultimately, we empowered Zero to architect the next evolution in personal transportation.

Credits - Former co-workers David Friend and Zero Motorcycles CEO, Sam Paschel teamed up with us to reimagine the future of two wheel transportation. Various waves of marketing collaborators, Chris Metcalfe, Dan Quick, Elias Larkin, Jeremy Kent, Jenny Brookes, Shannon Rohan, and TJ Aguirre all provided invaluable insights. Big thanks to photographers & videographers Dean Bradshaw, Douglas Porter, Forrest Harakawa, Aaron Brimhall, for producing amazing launch videos. Music by Marmoset. Jodi Glover-Thiel produced and provided strategic writing for the project. Kevin Evans created the final brand design and Kylie Freeman lent design support. Zack Dougherty crafted meticulous 3D renders. Photography, Creative Direction, UI and Social Strategy led by Toby Grubb.