Tavo is pet protection reimagined. From the makers of Nuna, the leader in child safety system design. They combined decades of innovative product development, premium materials, and advanced impact testing to bring you industry-changing pet protection systems.
Our task was to build the comprehensive brand from the ground up and go to market as the premiere protection brand in a new and growing industry while targeting a new and emerging consumer base.
Credits - Thanks to our beloved clients at Tavo—Alyson Pursell and Austin Hodges. The project was spearheaded by Denis Kegler. Jodi Glover Thiel partnered on Research, Brand Strategy, Positioning, and Messaging. Sean Gorant was the Art Direction and Brand Design lead. Brand Design support by Kevin Evans and Cori Corrine. The content was captured by Yudi Ela Echevarria and DP Matthew W. Hayes. Content Production was handled with complete grace and professionalism via Amy Carleton and Sarah Gersbach/Need Em Productions. All post-production was provided by Jinx Studios.
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This® turns business objectives into art. The easiest no ego agency partner for me to date. Rarely do partners deliver on every level. This is what makes them rare. Our brand is better because of this partnership.
Austin Hodges
Global CMO, Hedgren, Tavo & Nuna
Since launch, Tavo has transitioned from a new entrant to the definitive authority in the pet-protection category. By translating Nuna’s legacy of child-safety engineering into a brand identity defined by approachable luxury and technical clarity, we equipped Tavo for a high-impact market debut. This strategic foundation facilitated rapid product expansion and secured immediate retail validation, positioning the brand as the undisputed standard for modern, design-led pet safety.
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